Judo is a niche sport in Malaysia. It's not easy recruiting members but thankfully, we already have a critical mass of players in our club so we are in a good position to grow.
It's important to have a critical mass because when newcomers check out the club for the first time, they'd get turned off if they see only three or four player on the mat.
There are a few ways we plan to attract new members:
1. Social media is something we've utilized from the start and it is a key differentiating factor. Most judo clubs around here hardly have any online presence. No website, no social media pages, no blog. We have all three. So this is a differentiating factor for us. Through our online presence people can get to know more about our training philosophy and they can also get a sense about what our club culture is like. We will continue to create more online content.
2. Starting in January, Activ Studio will be running Judo Fitness classes, which are fitness training classes based on judo moves and techniques. These won't be judo classes per se but exercise programs for people who want to build strength, fitness and agility. Will some of these participants migrate to judo proper? Maybe a few. But even if it's just a few, it's good.
3. There's not a lot of judo in schools right now. Although I don't have ambitions to go into a lot of different schools, if some schools were to have a interest in having a judo program, that's something I'd like to help out with. The students from school programs might want to take their judo to a different level and when they do, KL Judo Centre will be there for them.
4. It helps that we are located in KL, the capital city of Malaysia. Lots of foreigners come to KL to work. Some of them might have a judo background. Lots of students from other states (and indeed other countries) also come to KL to further their education. If they have some judo background, KL Judo Centre is the ideal place for them to continue their training.
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